Beauty Is No Longer About Aspiration. It's About Transformation.
A partnership proposal for Ulta Beauty
Mayan Wisdom Meets Modern Biocosmetic Science
Ki'olal is the world's first luxury biocosmetic line rooted in ancestral Mexican botanical knowledge, enhanced by bio-fermentation technology and adaptogenic formulations. Every product is a bridge between ancient ceremony and cutting-edge skin science — the 'Skin to Soul Journey.'
Jessica Treviño
After a severe skin crisis while living in China, Jessica discovered the profound connection between emotional wellbeing and skin health. She returned to her Mexican roots, studying traditional medicine with indigenous healers, and created Ki'olal — meaning 'beautiful' in Maya — to bring this wisdom to the world.
Not a Routine. A Multi-Sensory Experience.
Ki'olal's Skin Ceremonia engages all five senses — sight, scent, touch, sound, and texture — to shift the nervous system from stimulation to restoration. The Artisanal Copal Incense anchors the ritual. Curated soundscapes at 174 Hz (Luna) and 285 Hz (Sol) complete the journey.
Five Pillars of Formulation
Every Ki'olal product is built on five scientific pillars, powered by Mexican botanicals that have been used for millennia and enhanced by modern bio-fermentation technology.
- Regeneration — Tepezcohuite bark, Cactus Stem Cells
- Deep Hydration — Prickly Pear Oil, Chayote Extract
- Antioxidant Shield — Cacao Polyphenols, Marigold
- Radiance — Bio-Fermented Pumpkin, Cotton Thistle
- Sensory Wellness — Copal, Vanilla, Damiana
All Five Pillars. One Brand.
Ki'olal qualifies for every pillar of Ulta's Conscious Beauty program — a distinction held by very few of the 600+ brands in the Ulta ecosystem. Combined with the new Wellness by Ulta Beauty boutiques and the 'Rest & Reset' category, the strategic fit is exceptional.
- Clean Ingredients — No synthetic fragrances, PEGs, or parabens
- Cruelty-Free — Certified cruelty-free formulations
- Vegan — 100% plant-based, no animal derivatives
- Sustainable Packaging — Glass, bamboo, FSC paper, cactus leather
- Positive Impact — Maya, Zapotec & Chinanteco artisan collaborations
Meet Frida.
Age 25–40. Highly educated. Values intentionality over convenience. She currently spends $120–$300/month on wellness and clean beauty — but she's buying from DTC brands because she can't find this level of intentionality at retail. Ki'olal brings her back to Ulta.
Already Validated by Industry Leaders
Ki'olal has been recognized by the most discerning gatekeepers in luxury beauty and hospitality.
- Beauty Bravura / Nordstrom Next Scholar Winner
- NYSCC Indie Pavilion — Selected Exhibitor
- St. Regis Hotels — Spa Collaboration Partner
- BeautyWorld Middle East — International Showcase
- COSMOS Natural & Organic Certified
- Dermatologist Approved
Built for Retail Scale.
Ki'olal is operationally ready for Ulta's retail infrastructure, with strong margins, scalable supply chain, and a dedicated marketing support plan to drive foot traffic.
- 65% wholesale margin — premium positioning with healthy retailer economics
- Made in USA, sourced in Mexico — reliable, traceable supply chain
- EDI & UPC compliant — ready for Ulta's systems integration
- AI Skin Analyzer drives in-store traffic from DTC site
- Video-based associate training modules — sell by emotion, not just skin type
- TalkShop Live & social activation plan for retail launch
Let's Begin the Journey Together.
We propose a 'crawl, walk, run' partnership — launching through the Sparked emerging brand platform or the new Wellness by Ulta Beauty boutiques, with a curated selection of hero products and the full Ceremonia experience.